Patients Don’t Need More Messages — They Need a Story They Can Live In

A few months ago, I watched a patient scroll through her phone in the waiting room.
Dozens of unread messages from her care team. Appointment reminders. Portal alerts. “Important updates.”
She didn’t open a single one.

Not because she didn’t care.
But because none of them felt like they were meant for her.

That moment has stayed with me. It made me realize h…